Brand-strategist-Beaufrand

Independent Creative Consultant Based in California

Building memorable brands and digital experiences.
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With over a decade in the creative field, I've navigated between agency leadership and strategic consulting, collaborating with purpose-driven brands across diverse industries. My journey began in Venezuela co-founding Buruza Design, creating sustainable sketchbooks that addressed a real market need—a formative experience that taught me the power of purpose-driven creation.

Since then, I've helped companies like Semper Solaris grow from startups to industry leaders by crafting visual identities and digital experiences that connect deeply with audiences.

I specialize in brand strategy, web design, and creative direction, always focused on the crucial balance: listening to client needs while delivering visually compelling solutions that drive measurable results.

Have a creative challenge that needs solving? Let's connect.

Services
Creative & Art Direction
From hands-on concepting to leading full creative departments, I’ve worked across the full spectrum from local brands to multimillion-dollar national campaigns. I guide creative with both vision and precision, ensuring that every deliverable big or small feels cohesive, strategic, and on-brand.
Brand Strategy Identity
I help brands figure out who they are and how to express it. Whether launching a boutique label or repositioning an established business, I build brands from the inside out: voice, visuals, mission, and meaning. Every brand deserves clarity, no matter its size.
Creative Consulting
Some clients need a full campaign. Others need clarity. I offer creative consulting at all levels from solo entrepreneurs looking for guidance to internal teams needing outside insight. My approach is direct, strategic, and always tailored to where your brand is and where it’s going.
Visual Storytelling
Visuals are powerful but when they’re backed by purpose, they’re unstoppable. I create storytelling systems that scale from social campaigns to packaging, from nonprofit narratives to national branding. I help brands show up with intention and consistency.
Nonprofit Campaign Strategy
Impact-driven work has always been part of my creative journey. I’ve helped nonprofits from lean teams to larger foundations craft campaigns that connect, fundraise, and inspire. It’s where strategy meets heart, and I bring both to the table.
Data-Driven Creative Optimization
Good creative is beautiful. Great creative performs. I use insights and analytics to refine design, messaging, and campaign execution so your brand not only looks good, but achieves measurable growth. This applies whether you're running local ads or scaling nationally.
Agency Collaboration & Vendor Management
I’ve worked within agencies, led them, and partnered alongside them. I know how to align creative across internal teams, outside vendors, and shifting timelines. Whether managing one freelancer or multiple vendors across cities, I keep the vision clear and the process smooth.

Have a project or an idea to discuss?
Drop me a message!
elbeaufrand@gmail.com
el-beaufrand-brand-strategy

Based in California
Email:  elbeaufrand@gmail.com

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