Past Projects

Semper Solaris
2016 - 2023

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Brand Strategy
Performance Marketing Creative
Storytelling & Narrative Design 
Multichannel Creative Direction
Cross-Functional Collaboration
Creative Strategy
Art Direction & Design Oversight

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Buruza Design
2014 - 2018

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Visual Identity Systems
Art Direction & Design Oversight
Creative Consulting
Product Branding
Cultural Storytelling
Concept Development

Style Guide Creation

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Cardenales De Lara
2023

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Visual Identity Systems
Apparel Design Direction
Brand Heritage Integration
Concept Development
Art Direction & Illustration Oversight
Cross-Cultural Brand Storytelling
Stakeholder Presentation Strategy
Product-to-Market Creative Planning

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Lilikoi Agency
2016 - 2024

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Creative Team Leadership
Integrated Marketing Planning
Social Media Creative Strategy
Content Strategy
Agency Collaboration & Vendor Management
Brand Voice Development
Campaign Development
UX/UI Direction

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American Vision Windows
2016 - 2023

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Email & Direct Marketing Creative
Conversion-Focused Design
Campaign Development
Multichannel Creative Direction
Performance Marketing Creative 
Seasonal Offer Positioning
Consumer Journey Mapping
Visual Identity Extension  

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NEXGEN
2016 - 2018

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Performance Marketing Creative
Campaign Development 
Paid Media Creative Strategy (Google/Facebook Ads)
Conversion-Focused Landing Pages
Data-Driven Creative Optimization
Multichannel Creative Direction  

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Wild Ops
2019 - 2021

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Brand Positioning & Messaging
Nonprofit Campaign Strategy
Website UX/UI Direction
Storytelling & Narrative Design
Donor Engagement Strategy
SEO-Driven Creative Direction 
Social Impact Marketing 
Multichannel Content Development  

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Have a project or an idea to discuss?
Drop me a message!

elbeaufrand@gmail.com

el-beaufrand-brand-strategy

Based in California
Email:  elbeaufrand@gmail.com

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