American Vision Windows

California's fastest-growing windows brand—
$60m+ and rising.

Role & Contribution

At American Vision Windows, we set out to reposition the brand by elevating what made it truly stand out—its people. Through strategic creative leadership, purposeful messaging, and emotionally resonant campaigns, our team brought the company’s culture and values to the forefront of every touchpoint.

As Creative Director, I worked alongside leadership to define the brand voice, align creative efforts across departments, and ensure each deliverable reflected American Vision’s commitment to trust, service, and human connection.

The outcome was a unified brand experience that deepened employee pride and customer loyalty—demonstrating that the strength of a business lies in its people, not just its products.

Impact: This was more than a marketing campaign—it was a cultural statement. Together, we helped American Vision Windows reinforce its identity as a people-first company.

Our efforts led to stronger customer engagement, improved internal morale, and a renewed sense of purpose that resonated across teams and markets. The success of this initiative proved that authentic storytelling, grounded in real values, creates lasting business impact and brand affinity.

Visual Storytelling

Social Presence Building

Products & Creations

30AVW Image
31 AVW Image
35 AVW Image

SEO & PAID MEDIA POWER

38 AVW Image
39 AVW Image

Earned Media Highlights

PRINT & OUT-OF-HOME

44 AVW Image
45 AVW Image
46 AVW Image

Real Results.

42,876+

Leads generated through
Google LSA campaigns.

$60.9M+

Revenue generated through
booked jobs in 2023.

10.80% ROI

Achieved through strategic creative and multichannel marketing.

Credit Where Credits Due:

At Lilikoi Agency, the true embodiment of success lies in our remarkable team. In the fast-paced world of marketing—where deadlines are relentless and expectations constantly evolve—our team of Graphic Designers, Video Editors, Web Designers, Content Creators, Copywriters, and Social and Media Managers consistently rose to the challenge.

Their ability to collaborate seamlessly under pressure, to turn ambitious creative visions into reality, and to uphold excellence at every turn deserves every bit of recognition. These talented individuals are the true architects behind our success—the driving force that made each campaign not only possible but exceptional.

These talented individuals are the true architects behind our success-the driving force that made each campaign not only possible but exceptional.

I am deeply grateful for the opportunity to work alongside such passionate and skilled professionals. Their unwavering dedication, resilience, and teamwork continue to inspire me every day. Lilikoi Agency thrives because of them, and it is with immense pride and gratitude that I celebrate their contributions. 

lik Photos Employee – Josh Dowdy
Josh Dowdy
Video Editor
lik Photos Employee – Felipe Espinoza
Felipe Espinoza
Video Editor / 2D Animator
lik Photos Employee – Lucas Swindler
Lucas Swindler
Video Editor
lik Photos Employee – Dan Grieb
Dan Grieb
Video Editor
lik Photos Employee – Nick Riggs
Nick Riggs
Video Editor
lik Photos Employee – Victoria Wardina
Intesa Wardina
Video Editor / 3D Animator
lik Photos Employee – Dave Nelson
Dave Nelson
Video Editor
lik Photos Employee – Burt Weinstein
Burt Weinstein
Video Editor
lik Photos Employee – John Willner
John Willner
Video Editor
lik Photos Employee – Molombo Thillia Thillot III
Molombo Thillia
Social Media
lik Photos Employee – Connor Geib
Connor Geib
Video Editor / Social Media
lik Photos Employee – Thomas Nardini
Thomas Nardini
Social Media Manager
lik Photos Employee – Anais Fuentes
Anais Fuentes
Social Media
lik Photos Employee – Sergio Cazares
Sergio Cazares
Graphic Designer
lik Photos Employee – Sarah Hayes
Sarah Hayes
Graphic Designer
lik Photos Employee – Tim Tucker
Tim Tucker
Graphic Designer
lik Photos Employee – Edgar Abarca
Edgar Abarca
Graphic Designer
lik Photos Employee – Barbara Cosranzo
Barbara Cosranzo
Graphic Designer
lik Photos Employee – Cesar Ramirez
Cesar Ramirez
3D Animator
lik Photos Employee – Frank Hernandez
Frank Hernandez
Web Developer
lik Photos Employee – Kevin Gillespie
Kevin Gillespie
Web Developer
lik Photos Employee – Constantine Trakas
Constantine Trakas
Content Strategist
el-beaufrand-brand-strategy

Based in California
Email:  elbeaufrand@gmail.com

Copyright © 2025 elBeaufrand.

All rights reserved.

View