American Vision Windows
California's fastest-growing windows brand—
$60m+ and rising.
Role & Contribution
At American Vision Windows, we set out to reposition the brand by elevating what made it truly stand out—its people. Through strategic creative leadership, purposeful messaging, and emotionally resonant campaigns, our team brought the company’s culture and values to the forefront of every touchpoint.
As Creative Director, I worked alongside leadership to define the brand voice, align creative efforts across departments, and ensure each deliverable reflected American Vision’s commitment to trust, service, and human connection.
The outcome was a unified brand experience that deepened employee pride and customer loyalty—demonstrating that the strength of a business lies in its people, not just its products.
Impact: This was more than a marketing campaign—it was a cultural statement. Together, we helped American Vision Windows reinforce its identity as a people-first company.
Our efforts led to stronger customer engagement, improved internal morale, and a renewed sense of purpose that resonated across teams and markets. The success of this initiative proved that authentic storytelling, grounded in real values, creates lasting business impact and brand affinity.
Visual Storytelling
Social Presence Building
Products & Creations



SEO & PAID MEDIA POWER


Earned Media Highlights
PRINT & OUT-OF-HOME



Real Results.
42,876+
Leads generated through
Google LSA campaigns.
$60.9M+
Revenue generated through
booked jobs in 2023.
10.80% ROI
Achieved through strategic creative and multichannel marketing.
Credit Where Credits Due:
At Lilikoi Agency, the true embodiment of success lies in our remarkable team. In the fast-paced world of marketing—where deadlines are relentless and expectations constantly evolve—our team of Graphic Designers, Video Editors, Web Designers, Content Creators, Copywriters, and Social and Media Managers consistently rose to the challenge.
Their ability to collaborate seamlessly under pressure, to turn ambitious creative visions into reality, and to uphold excellence at every turn deserves every bit of recognition. These talented individuals are the true architects behind our success—the driving force that made each campaign not only possible but exceptional.
These talented individuals are the true architects behind our success-the driving force that made each campaign not only possible but exceptional.
I am deeply grateful for the opportunity to work alongside such passionate and skilled professionals. Their unwavering dedication, resilience, and teamwork continue to inspire me every day. Lilikoi Agency thrives because of them, and it is with immense pride and gratitude that I celebrate their contributions.

Based in California
Email: elbeaufrand@gmail.com
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