Buruza Design

Designing a Sustainable Future, One Recycled Creation at a Time

Role & Contribution

At Buruza Designs, we set out to challenge perceptions—not just of what could be designed, but of how it could be created. As the Creative Director, I led the brand’s strategic and visual development from the ground up. Together with a small, passionate team, we defined Buruza’s purpose, shaped its identity, and created a voice that resonated with a rising community of conscious consumers.

I oversaw every touchpoint—from brand narrative and product design to content, packaging, and visual storytelling—ensuring each element aligned with our mission of sustainability and innovation. We didn’t just market a product; we educated, inspired, and invited others to rethink what waste could become.

The results were clear: rapid organic growth, strong audience engagement, and a brand identity that stood for something bigger than sales. Buruza became proof that creativity, when guided by purpose, can lead to culture-shifting design.

Impact: This campaign wasn’t driven by ad budgets—it was driven by belief. Through a $3,000 investment and zero paid media, Buruza Designs generated over 500 leads, sold 70+ handcrafted pieces, and built a digital following of 5,000+ in just six months.

More importantly, we created a brand that sparked conversations and inspired a mindset shift around sustainability. Every product told a story, and every campaign invited people to see discarded materials through a lens of innovation.

This project stands as a testament to the impact of clear purpose, community-driven storytelling, and the kind of design leadership that turns values into measurable growth.

Brand Identity & Strategy

Visual Storytelling

Social Presence Building

Products & Creations

Earned Media Highlights

Colabs & Artists

Real Results.

500+

Organic inquiries across Instagram and email in the first year.

$5,000+

Revenue earned from handcrafted recycled art pieces, sold direct-to-consumer.

1,567% ROI

Estimated return on initial $3K investment, powered by organic reach and local events.

Based in California
Email: elbeaufrand@gmail.com