Semper Solaris

Solar company that has taken over California. From 500k to over $1 Billion in revenue.

Role & Contribution

 At Semper Solaris, we led the charge in redefining the brand's marketing impact. Through strategic creative leadership, data-driven decision-making, and bold execution, our team delivered high-performing campaigns that not only connected emotionally with audiences but directly fueled business growth.

As Creative Director, I guided the vision, aligned teams across disciplines, and ensured that every deliverable reinforced Semper Solaris' brand authority and core values.

 The results were undeniable: significant increases in lead generation, booked appointments, and revenue — a true testament to the power of combining strategy, creativity, and execution at the highest level.

Impact: Our campaigns didn't just raise awareness — they inspired action. Together, we empowered thousands of homeowners to make informed decisions about their solar and roofing needs, while positioning Semper Solaris as a trusted, purpose-driven brand. 

Through creative strategy and seamless collaboration, we helped drive a 35% increase in qualified leads, a 40% boost in year-over-year sales, and a 25% lift in brand recognition across key California markets.

These results reflected the true power of unified creativity and strategic storytelling. It was a proud achievement, built on teamwork, trust, and a shared vision for delivering real, lasting impact.

BRAND IDENTITY & STRATEGY

01 SMP Logo
02 SMP Badge
03 SMP Vertical Logo
05 SMP Badge Warranty
13 SMP Go Solar Video
41 SMP Social Post

VISUAL STORY TELLING

43 SMP 3D House
11 SMP Employee Huddle

DIGITAL CAMPAIGN MASTERY

29 SMP Battery Ad
15 SMP Logo Animation
47 SMP Solar Ad
51 SMP Banner

SOCIAL PRESENCE BUILDING

30 SMP Battery Ad
35 SMP Social Post
37 SMP Social Post
24 SMP Solar Ad
21 SMP Powerwall
28 SMP Solar Ad
20 SMP Blackouts

BROADCAST & TV PRODUCTION

44 SMP Journey
46 SMP Roofing Journey
39 SMP Thumbnail
16 SMP Report from Frox

SEO & PAID MEDIA POWER

48 SMP Solar Thumbnail
49 SMP Batter Banner
125 SMP Image
124 SMP Image
126 SMP Image

EARNED MEDIA HIGHLIGHTS

55 SMP The Localits Cover
56 SMP The Localist Gif
57 The Localist Interview
54 SMP The Locatist Kelly

EVENTS & IMPACT INITIATIVES

117 SMP Image
120 SMP Image
123 SMP Image

PRINT & OUT-OF-HOME

85 SMp Print
87 SMP Print
86 SMp Print

Real Results.

177+

Leads generated through Google LSA campaigns.

$125K+

Revenue generated through booked jobs in 2023.

18% ROI

Achieved through strategic creative and multichannel marketing.

Credit Where Credits Due:

At Lilikoi Agency, the true embodiment of success lies in our remarkable team. In the fast-paced world of marketing—where deadlines are relentless and expectations constantly evolve—our team of Graphic Designers, Video Editors, Web Designers, Content Creators, Copywriters, and Social and Media Managers consistently rose to the challenge.

Their ability to collaborate seamlessly under pressure, to turn ambitious creative visions into reality, and to uphold excellence at every turn deserves every bit of recognition. These talented individuals are the true architects behind our success—the driving force that made each campaign not only possible but exceptional.

These talented individuals are the true architects behind our success-the driving force that made each campaign not only possible but exceptional.

I am deeply grateful for the opportunity to work alongside such passionate and skilled professionals. Their unwavering dedication, resilience, and teamwork continue to inspire me every day. Lilikoi Agency thrives because of them, and it is with immense pride and gratitude that I celebrate their contributions. 

lik Photos Employee – Josh Dowdy
Josh Dowdy
Video Editor
lik Photos Employee – Felipe Espinoza
Felipe Espinoza
Video Editor / 2D Animator
lik Photos Employee – Lucas Swindler
Lucas Swindler
Video Editor
lik Photos Employee – Dan Grieb
Dan Grieb
Video Editor
lik Photos Employee – Nick Riggs
Nick Riggs
Video Editor
lik Photos Employee – Victoria Wardina
Intesa Wardina
Video Editor / 3D Animator
lik Photos Employee – Dave Nelson
Dave Nelson
Video Editor
lik Photos Employee – Burt Weinstein
Burt Weinstein
Video Editor
lik Photos Employee – John Willner
John Willner
Video Editor
lik Photos Employee – Molombo Thillia Thillot III
Molombo Thillia
Social Media
lik Photos Employee – Connor Geib
Connor Geib
Video Editor / Social Media
lik Photos Employee – Thomas Nardini
Thomas Nardini
Social Media Manager
lik Photos Employee – Anais Fuentes
Anais Fuentes
Social Media
lik Photos Employee – Sergio Cazares
Sergio Cazares
Graphic Designer
lik Photos Employee – Sarah Hayes
Sarah Hayes
Graphic Designer
lik Photos Employee – Tim Tucker
Tim Tucker
Graphic Designer
lik Photos Employee – Edgar Abarca
Edgar Abarca
Graphic Designer
lik Photos Employee – Barbara Cosranzo
Barbara Cosranzo
Graphic Designer
lik Photos Employee – Cesar Ramirez
Cesar Ramirez
3D Animator
lik Photos Employee – Frank Hernandez
Frank Hernandez
Web Developer
lik Photos Employee – Kevin Gillespie
Kevin Gillespie
Web Developer
lik Photos Employee – Constantine Trakas
Constantine Trakas
Content Strategist
el-beaufrand-brand-strategy

Based in California
Email:  elbeaufrand@gmail.com

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